Cross-Platform Attribution for CRO: A Master-Level Guide to Unifying Data from Google, Meta, LinkedIn, and Beyond
Table of Contents 1. Introduction If you’re tired of juggling multiple dashboards — Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and various analytics or CRM tools — yet still seeing different “truths” in each, it’s time for a master-level approach to cross-platform attribution. It’s something we’ve encountered often at Obito, and the right strategy […]
Building Custom Funnel-Based Attribution Models to Maximize Conversion Rates
Table of Contents Introduction Conversion tracking is one thing — but understanding how each stage of the funnel contributes to the final sale is a whole different game. Basic attribution models like last-click and first-click fail to capture the full picture, which leads to misallocated budgets and wasted ad spend. That’s where custom funnel-based attribution […]