Operating infrastructure for intelligent companies
Attribution, automation, and intelligence systems that multiply output per employee headcount
Stop guessing what works. Eliminate manual work. Scale operations without scaling teams.
→ 14+ years helping companies from startups to enterprises scale efficiently
✓ Free 60-min diagnostic call • ✓ Custom infrastructure roadmap • ✓ Zero obligation
Trusted by teams at
They did more with less
Real outcomes from operators who built infrastructure instead of adding headcount.
E-commerce Brand
Built multi-touch attribution model connecting 12 marketing channels to revenue. Identified $200K/mo in wasted spend.
SaaS Company
Automated customer onboarding, support routing, and reporting workflows. Reduced manual work by 65%.
B2B Platform
Unified 8 data sources into centralized warehouse with dbt transformations and live dashboards.
You're scaling, but you're drowning
Every operator faces the same impossible constraint: do more with less.
No Attribution Clarity
Spending $500K+/month across 12 channels with zero understanding of what actually drives revenue. Budget decisions based on gut feel.
Manual Work Overload
60+ hours/week consumed by repetitive operational tasks. Support, reporting, data entry. No time for strategy.
Can't Scale Teams
Need to 3x output but can't afford to 3x headcount. Margins too tight. Every hire adds more overhead.
This only gets worse as you scale. Unless you build better infrastructure.
Systems that multiply capacity
Average results across our engagements. Your outcomes will depend on your starting point.
One person does the work of ten through attribution, automation, and AI systems.
Eliminate repetitive tasks. Free 40+ hours/week for strategic work instead of firefighting.
Average payback period. Systems compound in value over time through better decisions.
Four pillars of operational infrastructure
Every engagement focuses on building durable systems in these core areas. Most clients start with 1-2, expand from there.
Data Systems
Clean pipelines, unified sources, and structured warehouses. The foundation for everything that follows.
→ Snowflake/BigQuery, Fivetran/Airbyte, dbt
Attribution & Causality
Know what actually works. Multi-touch attribution, incrementality testing, and causal inference models.
→ Custom models, geo-tests, MMM
Automation Layers
Eliminate repetitive work. Workflow automation, API integrations, and intelligent routing systems.
→ Zapier/Make, custom APIs, smart routing
Agents
AI that works for you. Autonomous systems for research, analysis, reporting, and decision support.
→ Claude/GPT-4, LangChain, custom agents
Live System Metrics
Real-time performance across all client infrastructure
How we work
No generic playbooks. Every engagement starts with a diagnostic to understand your operations, then we build exactly what you need.
Diagnostic
Deep dive into your current state. Identify gaps, inefficiencies, and high-leverage opportunities.
⏱ Week 1-2 • 🤝 2-4 hours/week
Design
Custom architecture for your specific needs. No off-the-shelf solutions.
⏱ Week 2-3 • 🤝 1-2 hours/week
Deploy
Build, test, and launch. Then train your team and hand over the keys.
⏱ Week 4-6 • 🤝 Minimal involvement
First system live in 4-6 weeks. ROI typically within 3-6 months. Typical engagement: $25K-$75K.
What operators say
Real outcomes from real people building better infrastructure.
Working with Obito was a game changer. Their attribution system identified $200K/month in wasted ad spend across our campaigns. We completely transformed how we approach lead generation through ads with multi-touch attribution that actually works.
$2.4M annual savings identified
Karl S
Owner/Operator • Fetch Wireless
Obito is exceptional at identifying top talent. Their strategic approach and cultural understanding helped us build out our entire ops team—5 critical hires in 8 weeks. Their efficient process and vetting saved us months of trial and error.
5 key hires placed in 8 weeks
Craig
Chief Operating Officer • Anovion Technologies
The Obito team rebuilt our entire acquisition funnel—new landing pages, conversion tracking, and automated lead routing. We saw a 43% increase in qualified leads and cut our cost per acquisition by 31% in the first quarter.
43% more leads, 31% lower CPA
Danielle
VP of Operations • Eastpoint Recovery Group
Common Questions
Everything you need to know before booking a diagnostic.
If you're spending money but can't tell what's working. If your team is drowning in manual tasks. If you need to scale but can't afford more headcount. Then yes. We work with companies doing $2M to $200M+ across every industry you can think of.
Depends what you need. Most engagements run $25K-$75K and pay for themselves in 3-6 months. But we've done smaller projects and much larger ones. Book the diagnostic. We'll tell you exactly what it costs and show you the math on ROI before you spend a dollar.
First system live in 4-6 weeks. You'll start seeing ROI within 3-6 months. We don't do 18-month enterprise implementations. We ship fast, you see value immediately, then we build the next piece.
A good ops person costs $150K+ per year plus benefits, plus management overhead, plus they can only do so much. A system costs less, works 24/7, never quits, and does the work of 5-10 people. Forever.
Yes. Most of our clients don't. We build everything so your ops team can run it. Point and click interfaces. Clear documentation. Video walkthroughs. If we need to write code, we write it. You just use it.
Absolutely. We're not here to rip out what works. We plug into your existing stack, fix what's broken, fill the gaps, and make everything talk to each other properly. Most of our work is enhancement, not replacement.
Ready to multiply your operational capacity?
Start with a free 60-minute diagnostic
→We'll review your current ops, attribution, and automation setup
→You'll get a custom infrastructure roadmap with priorities
→Zero obligation. Free even if you don't move forward.
Most companies discover 3-5 high-leverage opportunities in the first call.