Final Attribution Playbook: What We Learned About AI-Based Conversion Optimization
Introduction Attribution has always been one of the biggest challenges in marketing. Knowing where to allocate budget, which channels are delivering real value, and how to adjust campaigns in real time—that’s where most companies have struggled. Traditional attribution models—first-click, last-click, and linear—offered some insights, but they were deeply flawed. They treated the customer journey as […]
Cross-Platform Attribution for CRO: A Master-Level Guide to Unifying Data from Google, Meta, LinkedIn, and Beyond
Table of Contents 1. Introduction If you’re tired of juggling multiple dashboards — Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and various analytics or CRM tools — yet still seeing different “truths” in each, it’s time for a master-level approach to cross-platform attribution. It’s something we’ve encountered often at Obito, and the right strategy […]
Building Custom Funnel-Based Attribution Models to Maximize Conversion Rates
Table of Contents Introduction Conversion tracking is one thing — but understanding how each stage of the funnel contributes to the final sale is a whole different game. Basic attribution models like last-click and first-click fail to capture the full picture, which leads to misallocated budgets and wasted ad spend. That’s where custom funnel-based attribution […]
7 Advanced CRO Attribution Strategies to Unlock Data-Driven Insights
Table of Contents Introduction Advanced CRO Attribution Strategies are critical if you want to maximize your marketing ROI and stop wasting money on underperforming channels. Attribution helps you understand which touchpoints truly drive conversions so you can double down on what works — and eliminate what doesn’t. In today’s multi-platform environment, customers may interact with […]
