Infrastructure That Scales
Real operators. Real results. See how companies multiply capacity through better systems.
Amazon Web Services (AWS)
AI / ML Research • Workforce Infrastructure
The Challenge
AWS's AI/ML division was scaling rapidly, expanding global research teams in applied science, data science, and machine learning. The company needed to increase hiring velocity for specialized roles like Applied Scientists — among the hardest to fill in the industry — while maintaining quality, data visibility, and cross-team coordination.
Our Approach
Obito Digital supported AWS's AI/ML recruiting organization by strengthening the systems and workflows that connected research leaders, hiring teams, and recruiting operations.
- →Helped standardize candidate workflows and data tracking across multiple research programs
- →Partnered with talent and science leadership to align evaluation frameworks and hiring priorities
- →Supported coordination across global teams through structured communication and review systems
- →Reinforced operational consistency for one of AWS's most competitive hiring environments
The Results
Key Contributions
- →Strengthened talent and data systems supporting AI/ML research growth
- →Supported high-complexity searches through structured process coordination
- →Contributed to the foundation for scalable workforce infrastructure within AWS's AI organization
“Obito supported one of the toughest roles to fill in AWS — Applied Scientists. They approached the challenge with structure, precision, and speed, delivering hires within the first few months. Their tenacity and process discipline helped force-multiply the team.”
— Zuned, Science Recruiting Manager, Amazon Web Services
Anovion Technologies
Advanced Materials • Workforce Infrastructure
The Challenge
Anovion was expanding rapidly — preparing for a major acquisition and building a new manufacturing facility to scale production in the advanced materials sector. But growth outpaced structure. Recruiting, onboarding, and workforce data lived in silos across HR, R&D, and operations, making it difficult to plan capacity or forecast hiring needs accurately.
Our Approach
Obito Digital partnered with Anovion to design an integrated workforce intelligence system connecting people, process, and performance data into one operational framework.
- →Unified recruiting, onboarding, and performance data into a single data system for real-time workforce visibility
- →Designed repeatable automation layers to streamline hiring and onboarding workflows
- →Built standardized talent playbooks and coordination systems — the agent layer bridging HR, R&D, and operations
- →Applied attribution logic to link hiring performance directly to production output and facility readiness timelines
The Results
Key Deliverables
- →Designed a connected workforce data system for hiring and capacity planning
- →Automated onboarding and cross-department coordination workflows
- →Built scalable workforce playbooks to support post-acquisition growth
“Obito is exceptional at identifying top talent. Their strategic approach, cultural understanding, and efficient process make them invaluable for building high-performing teams.”
— Craig, VP of Operations, Anovion Technologies
Erie County Cancer Services Program
Public Health • Precision Outreach
The Challenge
Only 3% of Erie County's population qualified for free cancer screenings, yet outreach efforts lacked visibility into where these residents lived or how to reach them effectively. The Erie County Cancer Services Program needed clarity—not just coverage. Blunt outreach campaigns were wasting budget reaching people who didn't qualify while missing the exact neighborhoods that needed it most.
Our Approach
Obito Digital consolidated census, Medicaid, and behavioral health data into a unified intelligence model. Within three weeks, we built a ZIP code-level heatmap revealing uninsured and underinsured concentrations and overlaid it with four behavioral personas to guide outreach tone and channel strategy. Instead of guessing which neighborhoods to target, we built a data system that showed exactly where to focus.
The Results
Key Deliverables
- →Identified 17 high-density ZIP codes accounting for 82% of reachable uninsured adults (45–65)
- →Developed four audience personas with clear message pathways (local clinics, Facebook, church networks)
- →Delivered ready-to-implement targeting roadmap for campaign deployment and state reporting
“ECCSP now allocates outreach budgets and partnerships with precision. We're seeing measurable uptick in screening engagement across previously underreached neighborhoods.”
— Program Director, Erie County Cancer Services
Fetch Wireless (Rural MVNO)
Telecom • Digital Growth Infrastructure
The Challenge
Fetch Wireless, a rural MVNO serving small-town and underserved communities, was transitioning from retail-driven sales to digital acquisition. The company had strong market fit but limited visibility into which channels, audiences, and moments actually drove revenue — resulting in inefficient ad spend, fragmented data, and inconsistent performance reporting.
Our Approach
Obito Digital rebuilt Fetch's marketing infrastructure from the ground up, transforming disconnected performance data into a single, measurable system.
- →Implemented centralized data pipelines across Google Ads, Analytics, and CRM to unify campaign visibility
- →Applied multi-touch attribution modeling to identify which channels, creatives, and geographies drove true conversions
- →Automated budget allocation, pacing, and time-of-day optimization using structured campaign logic
- →Developed real-time dashboards linking ad performance to actual signups and regional demand patterns
The Results
Key Deliverables
- →Built a connected marketing data system integrating paid media, CRM, and geo-performance data
- →Designed an attribution layer to identify high-value audiences and channel combinations
- →Deployed automation logic for campaign pacing and targeting optimization
- →Delivered real-time visibility into performance for leadership
“Obito delivers top-tier work backed by clear strategy and disciplined execution. They raised the bar on quality, streamlined our processes, and produced visible improvements in speed, reliability, and consistency. A proactive partner that manages our entire marketing tech stack — always pushing us forward instead of needing to be pulled across the finish line.”
— Karl S., Fetch Wireless
Consistent Results Across Industries
From startups to established enterprises, we deliver measurable growth
Average Timeline
From engagement to measurable results
Average Growth
Typical improvement in key metrics
Client Success Rate
Every engagement delivers ROI
Ready to Achieve Similar Results?
Let's discuss how we can help you reach your growth goals. Every engagement starts with a free consultation.