Infrastructure in Practice
Real engagements. How data systems, attribution, automation, and operational infrastructure worked in practice.
Fetch Wireless (Rural MVNO)
Telecom • Digital Growth Infrastructure
The Challenge
Fetch Wireless, a rural MVNO serving small-town and underserved communities, was transitioning from retail-driven sales to digital acquisition. The company had strong market fit but limited visibility into which channels, audiences, and moments actually drove revenue — resulting in inefficient ad spend, fragmented data, and inconsistent performance reporting.
Our Approach
Obito rebuilt Fetch's marketing infrastructure from the ground up, transforming disconnected performance data into a single, measurable system.
- →Implemented centralized data pipelines across Google Ads, Analytics, and CRM to unify campaign visibility
- →Applied multi-touch attribution modeling to identify which channels, creatives, and geographies drove true conversions
- →Automated budget allocation, pacing, and time-of-day optimization using structured campaign logic
- →Developed real-time dashboards linking ad performance to actual signups and regional demand patterns
The Results
Campaign visibility, budget allocation, and reporting now run off one connected data system instead of disconnected platform exports.
Key Deliverables
- →Built a connected marketing data system integrating paid media, CRM, and geo-performance data
- →Designed an attribution layer to identify high-value audiences and channel combinations
- →Deployed automation logic for campaign pacing and targeting optimization
- →Delivered real-time visibility into performance for leadership
“Obito delivers top-tier work backed by clear strategy and disciplined execution. They raised the bar on quality, streamlined our processes, and produced visible improvements in speed, reliability, and consistency. A proactive partner that manages our entire marketing tech stack — always pushing us forward instead of needing to be pulled across the finish line.”
— Karl S., Fetch Wireless
Erie County Cancer Services Program
Public Health • Precision Outreach
The Challenge
The program needed to know where the uninsured residents in its priority screening cohort actually lived. The information required to answer that question sat in separate places — federal survey data on one side, county records on the other — with no common ZIP-level structure linking them, and no validated basis for directing outreach to specific ZIP code areas.
Our Approach
Obito integrated U.S. Census ACS health-insurance survey data with county records across all 70 Erie County ZIP code areas. We analysed 948,704 residents to identify 7,638 uninsured individuals in the program's priority screening cohort, and delivered a validated targeting platform with zero data integrity errors across all fields.
The Results
Key Deliverables
- →Integrated U.S. Census ACS health-insurance survey data with county records across all 70 Erie County ZIP code areas
- →Analysed 948,704 residents to identify 7,638 uninsured individuals in the program's priority screening cohort
- →Delivered a validated targeting platform with zero data integrity errors across all fields
Every figure above traces to the project's Data Integrity and Accuracy Assessment dated 17 September 2025.
“ECCSP now allocates outreach budgets and partnerships with precision. We're seeing measurable uptick in screening engagement across previously underreached neighborhoods.”
— Program Director, Erie County Cancer Services
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