Interactive Labs
Open-source tools and frameworks for attribution modeling, data infrastructure, and operational automation
Attribution Models: Understanding Multi-Touch Impact
Last-click attribution (what Google Analytics shows you) gives 100% credit to the final touchpoint. Compare it to multi-touch attribution to see the full customer journey.
Last-Click Attribution
Credits only the final touchpoint before conversion. This creates incomplete visibility into channel performance.
Key Difference
Last-click attribution shows Email drove $230,000 in revenue.
Multi-touch attribution reveals Email contributed $230,000 across the full customer journey.
Budget allocation decisions depend on which model you use. Multi-touch attribution provides visibility into how channels work together throughout the conversion path.
Real Customer Journeys (Sample of 10)
Build Multi-Touch Attribution Systems
We design attribution models that track touchpoints across your stack, integrate with existing infrastructure, and provide visibility into channel contribution.
Book Free Diagnostic →Coming Soon
We're building infrastructure tools and frameworks to help operators scale without adding headcount. Open-source releases coming soon.
What We're Working On:
- →Open-source attribution modeling framework for multi-channel analysis
- →dbt packages for common data transformations and metrics models
- →Agent orchestration framework for LLM-powered automation
- →Workflow automation templates for common operational tasks
- →Data pipeline monitoring and quality testing tools
Build Infrastructure That Scales
We design data systems, attribution models, automation layers, and AI agents for operators at scaling companies. See how we can help you multiply capacity without adding headcount.